Places special emphasis on a strong and effective sales and marketing department. Sales works strongly on two levels, locally and nationally. Major consideration is placed on working with managers to better enable them to work with their sales staff. Following careful research, strategic marketing plans are put in place for each property in the portfolio and reviewed quarterly. Marketing dollars are carefully allocated and accurate market segment tracking is reviewed to assure that the monies are being spent wisely. In order to further promote sales and marketing, major national conventions such as HSMAI, NTA and ABA are attended regularly.